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Starbucks 'success is not just about coffee

Starbucks 'success is not just about coffee

Since entering China in 1999, Starbucks has set off an upsurge in drinking coffee. Wherever the trend goes, Starbucks has become more and more popular, from Beijing, Tianjin, Shanghai, Chengdu, Guangzhou and Wuhan all the way to Zhengzhou. In the words of Shi Dongwei, vice president of public affairs of Starbucks Greater China, Starbucks has successfully boosted the coffee market in China where tea culture is prevalent.

2014-12-16
Coffee shop entrepreneurial knowledge can you make money by opening a coffee shop?

Coffee shop entrepreneurial knowledge can you make money by opening a coffee shop?

Almost every once in a while, as short as a few weeks, as long as a month or two, there will be one or two articles on the Internet that are painstaking, sincere and heartfelt. The writers either stay out of it and stand in a strategically advantageous position. Or speak in person and measure others by themselves, but most of them are such-and-such great masters who are pseudonyms or have never been heard of in the coffee industry. Their words are sincere, their writing style is fluent, and they talk freely.

2015-01-12
The success of Starbucks is not just about coffee.

The success of Starbucks is not just about coffee.

Since entering China in 1999, Starbucks has set off an upsurge of drinking coffee. Wherever the trend goes, Starbucks is strong, from Beijing, Tianjin, Shanghai, Chengdu, Guangzhou, Wuhan all the way to Zhengzhou. In the words of Shi Dongwei, vice president of public affairs at Starbucks Greater China, Starbucks successfully boosted the coffee market in China, where tea culture prevails.

2014-08-04
The Barista Camp starts camp in Shanghai in August!

The Barista Camp starts camp in Shanghai in August!

The Barista Camp Camp starts in August (August 26-28, 2014)

2014-06-05
8 amazing coffee machines

8 amazing coffee machines

If you start your day with a cup of coffee in a hurry, you're not really a coffee lover. Because if you love coffee, you not only drink it, you taste it, you smell it, you even make it yourself, and you care more about what kind of equipment you use to make it. Of course, we don't have to kiss everything

2015-03-14
Choose a milder coffee bean and you'll love fine coffee.

Choose a milder coffee bean and you'll love fine coffee.

At first, I want to taste black coffee. For those who are not used to it, there are always some obstacles in their hearts to overcome. The black soup in front of them constantly reminds people of the bitter taste of good medicine. I don't know how sour and bitter the mouth is. It is recommended that people who have just begun to learn to taste coffee have several ways to enter the world of black coffee. These methods can make you very happy to experience the beauty of black coffee.

2015-03-31
85 degrees C success story: high quality and low price is the real magic weapon.

85 degrees C success story: high quality and low price is the real magic weapon.

The name of the 85C store comes from the fact that it is said that the currently brewed coffee tastes best when it is brewed to 85 degrees. However, 85C is not just about selling coffee. Cakes and bread are the other two pillars of 85C. These are the three most competitive commodities in the market. 85C can achieve a market capitalization of tens of billions of dollars, and the scale is still growing. The secret of success at 85C is quality and low price, which is the most insipid.

2015-10-28
Founder Reveals Seesaw Daily Order 1000 Cups: How do boutique cafes break through by marketization?

Founder Reveals Seesaw Daily Order 1000 Cups: How do boutique cafes break through by marketization?

In the boutique coffee market, Seesaw is an anomaly: it opens its stores to shopping malls, breaking the conventions of boutique stores with nearly 200 square meters; it sells a cup of boutique coffee from an industry price of more than 50 yuan to 25 yuan; it doesn't add meals, and a store can sell 1000 cups of boutique coffee a day far more than the average Starbucks store. Seesaw, in a struggling boutique coffee market,

2015-12-28
Starbucks' success in running a coffee chain is not just about coffee.

Starbucks' success in running a coffee chain is not just about coffee.

Since entering China in 1999, Starbucks has set off an upsurge of drinking coffee. Wherever the trend goes, Starbucks is strong, from Beijing, Tianjin, Shanghai, Chengdu, Guangzhou, Wuhan all the way to Zhengzhou. In the words of Shi Dongwei, vice president of public affairs at Starbucks Greater China, Starbucks successfully boosted the coffee market in China, where tea culture prevails.

2015-01-30
Has the madness of the coffee industry begun?

Has the madness of the coffee industry begun?

In the 23rd Shanghai International Hotel supplies Fair, which just ended in April, there is an astonishing phenomenon that coffee and coffee equipment and utensils accounted for nearly 2/3 of the exhibition. In the 23rd Shanghai International Hotel supplies Fair, which just ended in April, there was an amazing phenomenon. Throughout the exhibition, coffee and coffee equipment and utensils

2015-04-10
Zero start Cafe: design and Decoration

Zero start Cafe: design and Decoration

Anthony and Cleopatra said: "Wisdom is a part of fate, and the external environment that a person encounters will affect his mind." In fact, walking into a cafe, glancing at the decorated environment, listening to background music, and then looking at the details of decoration, the taste and experience of coffee shop entrepreneurs will be vividly remembered.

2014-06-10
British 14-year-old successfully set up a coffee roasting company

British 14-year-old successfully set up a coffee roasting company

In the eyes of many people, baristas are young people's careers. What about bakers? How would you feel if I told you that a 14-year-old had just set up his own baking company? I only recently started selling my baked coffee. Ben Garnett, 14, wrote in his reply to Daily Coffee News. Prior to this,

2016-06-07
Demonstration of the method of making mocha pot

Demonstration of the method of making mocha pot

Fill with water. Do not exceed the pressure relief valve. Some mocha pots have safety line signs to separate the upper and lower seats, first put the lower seat on the fire source to heat, and then you can start grinding and loading powder. Don't fill the powder when loading, just pat the powder flat and firm. If the powder is pressed, it is difficult for the water to pass through the coffee powder, or stay in the powder for too long, which can easily lead to excessive extraction. For

2014-07-15
The key to coffee blending is that the nature must be consistent.

The key to coffee blending is that the nature must be consistent.

The key to matching is that the nature must be continuous and consistent. All commercial blends aim for stability, and some of them are excellent, such as Finnish Paulig, Swedish Gevalia, Zeogas and AvidNorquis and Dutch DonweEgberts, which are unique premium coffee mixes. For people who have just started drinking coffee, breakfast coffee is an ideal choice. This is

2016-06-24
Is the success rate of coffee shop entrepreneurship really low?

Is the success rate of coffee shop entrepreneurship really low?

Almost every once in a while, as short as a few weeks, as long as a month or two, there are one or two articles on the Internet that are painstaking, sincere and heartfelt. The writers either stay out of it and stand in a strategically advantageous position. Or speak in person and measure others by themselves, but they are mostly so-and-so gods and immortals who are pseudonyms or have never been heard of in the coffee industry.

2014-06-10
Everyone has coffee time.

Everyone has coffee time.

Every morning in my office starts with a cup of coffee. I can't remember when I formed the habit. No matter how busy you are, it is only after drinking this cup of coffee that you can naturally switch to work. To use an inappropriate analogy, it's like the boot that must fall to the ground, otherwise the day seems like you can't really start. With this habit, I have become the most industrious person in the office. Go to work first

2014-08-01
Jiangxi's first Internet start-up platform may attract investment by having a cup of coffee

Jiangxi's first Internet start-up platform may attract investment by having a cup of coffee

With the rapid popularity of mobile terminals such as smart phones and the explosive application of APP (mobile application software) around the world, mobile Internet entrepreneurship has become the focus of social attention. On October 10, Vanguard Angel Coffee, Jiangxi's first mobile Internet entrepreneurship platform, was launched in Nanchang High-tech Zone. This innovative platform, similar to Beijing garage coffee, was founded by several young college students to start a business for Jiangxi.

2014-10-25
The crowdfunding model of

The crowdfunding model of "500 shareholders in a coffee shop" has aroused heated discussion.

The picture shows the opening of a 500-person cafe in Taizhou is not only a simple coffee sale, but also an attempt of a new entrepreneurial platform. June 20 is a memorable day for Xu Xiaofeng, a citizen of Taizhou. With an investment of 2000 yuan, he became one of the owners of a cafe with 500 people in Taizhou. Taizhou Cafe of 500 people is located at the west entrance of Wanda Jin Street.

2015-06-21
Coffee is just a psychological function.

Coffee is just a psychological function.

There seems to be a general consensus that drinking coffee can lift one's spirits, but a recent British study has found that it is not the effect of caffeine but the psychological effect that makes you feel refreshed and refreshed to start work when you are tired. The University of East London recruited 88 people aged 18 to 47 who drank more than two cups of coffee a day. They were divided into two groups. One group told them that they drank coffee without coffee.

2014-08-18
The first start-up coffee opens with tens of millions of dollars of investment waiting for a good project.

The first start-up coffee opens with tens of millions of dollars of investment waiting for a good project.

If you want to start a business over a cup of coffee or even meet Bole investors, where will you go? A few days ago, Zhuhai's first coffee shop as the carrier of the open business incubation platform opened, the South Software Park Venture Coffee, Entrepreneurship Dream Factory officially launched. The cooperative investment institutions also set up a $10 million angel investment fund to wait for outstanding projects.

2014-07-04
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